dealer plans
pick a plan, cancel whenever
Monthly, no setup fee, no annual lock-in. The first 15 founding dealers get two years free, then half off for six months - at whichever plan they land on.
Starter
One rooftop testing the water.
$99/mo
- Up to 25 active listings
- Manual listing entry
- Dealer badge on every listing
- Buy seller leads à la carte (coming later)
Pro
The plan that pays for itself.
$299/mo
- Unlimited listings
- Automatic inventory feed (HomeNet, vAuto, DMS)
- 8 seller leads included every month (coming later)
- Feed health dashboard
- Team logins
Seller leads are still being built - sellers are opting in now. Until it opens you're paying for the marketplace and feeds, and the included leads start the day it does.
Apply for founding accessEnterprise
Multiple rooftops, one queue.
$799/mo
- Everything in Pro
- Multi-rooftop management
- 25 seller leads included every month (coming later)
- Priority placement
- API access
leads, explained COMING LATER
Not live yet. Sellers are opting in from their listings today, so there is a queue building - but no lead has been sold and none will be until there are enough dealers to make an offer worth having. Your plan's included leads start when it opens.
When a private seller asks for dealer offers, that becomes a lead: the car, its specs, the asking price, and how to reach them. Shared leads go to at most three dealers at $35–45. Exclusive leads go to one dealer at $95–110. Your plan's included leads come out of that pool first.
We cap shared leads at three dealers on purpose. Past that, close rates collapse and the lead stops being worth buying - which is bad for you and bad for us.